Strategic Alliances Born Out Of Recession

Tough economic conditions have increased pressures faced by many businesses to seek cost effective solutions to increase their competitiveness.

One of many strategies being employed is forming mutually beneficial alliances with others in similar industries. Torquay’s longest established fitness suite, Lifestyle Health & Fitness Suite, is one such business that has taken this route by teaming up with Paignton natural health store, 100% Health.

100% Health was voted the UK’s number 1 health store earlier this year and it’s theirs and Lifestyle’s mission to make Torbay a healthier place to live.

Mark Hamilton, owner of the health store 100% Health said “I have been working with Lifestyle Health & Fitness Suite for over 15 years and respect the team’s professionalism and knowledge. It is a pleasure to be associated with Lifestyle and fantastic that we can work together to the mutual benefit of people in Torbay.”

100% Health are currently organising educational talks which will take place at the Riviera International Centre and will be regularly visiting the fitness suite to give free health and fitness advice to its sum 1100 members. In addition the health store are in talks with Lifestyle to join forces on a number of projects including their slimathon for charity as well as reciprocal discounts for both Lifestyle Members and customers of 100% Health.

Manager of Lifestyle Health & Fitness Suite; Colin Pemberton, said “diet and fitness are both key ingredients when working towards a healthier lifestyle. By teaming up with a knowledgeable health food and sports supplement store we feel we can provide an improved all-round service to our valued members.”

Both Companies believe the partnership will result in a win-win situation enabling them both to reach a wider market.

For more information about Lifestyle Health & Fitness Suite click here or to find out more about 100% Health visit www.onehundredpeercenthealth.com.